Welcome to this workshop aimed at teaching how to create a fizzling crowdfunding campaign to build a true community around your project!
- Crowdfunding is not magical
Successful crowdfunding means connection. It makes sense, doesn’t it? Word of mouth doesn’t travel without a personal network of supporters, however small it is. For some reasons, there is a misconception that free money just rolls in when a crowdfunding initiative is launched, despite the fact that there are
many,
many case studies available online (for free) from people who ran successful campaigns and report how hard work it had been. Widening the audience is one benefit of a campaign, but you have to start from somewhere small in order to expand your reach.
Here is the aspect of a crowdfunding campaign that isn’t as obvious as money-raising: building up a sizable contact list of engaged supporters. I can’t tell you how crucial this is not just to the one project, but to
all of your future as a creator.
- What is the program of this learning workshop?
After recalling the basic values of any crowdfunding campaign, we'll have a look at its engine: sharing. We will then study the case of two successfully crowdfunded European films, which illustrate the power of sharing and the need to develop its identity around an attractive and efficient cause and create its own "tribe". We will also see together what is the "snowball effect" and how critical it is to the sucess fo your campaign.
