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Tuesday, May 6 • 11:45 - 11:55
Challenges for Corporations in the Collaborative Economy

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This talk introduces the challenges that companies face if they want to engage in the sharing economy. It also looks at what tools and methods might make it less risky and more ”normal” for a business to collaborate more widely.

The collaborative economy fundamentally challenges conventional business models:


  • The roles of the traditional manufacturer changes, when users are involved in value creation

  • The focus of design and production shifts from creating finished products to creating platforms for interaction and co-creation

  • Access replaces ownership, and other values besides just money motivate contributors

  • Control and management is different, when participants are not your employees, but voluntary or coming from different organizations


Sharing can obviously enable companies to create greater value at lower prices, and to connect to customers in deeper ways – but for an established company it is a risky, strange and unpredictable approach.

avatar for Peter Hesseldahl

Peter Hesseldahl

Project manager, We-economy
I am project manager of a research project focusing on how established companies can engage in collaborative economies. The project is a cooperation between the Danish Design Centre and DEA, a Danish think tank on innovation. Besides, I consult on strategic forecasting and trend... Read More →

Tuesday May 6, 2014 11:45 - 11:55 CEST
01 The Circus

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