This talk introduces the challenges that companies face if they want to engage in the sharing economy. It also looks at what tools and methods might make it less risky and more ”normal” for a business to collaborate more widely.
The collaborative economy fundamentally challenges conventional business models:
- The roles of the traditional manufacturer changes, when users are involved in value creation
- The focus of design and production shifts from creating finished products to creating platforms for interaction and co-creation
- Access replaces ownership, and other values besides just money motivate contributors
- Control and management is different, when participants are not your employees, but voluntary or coming from different organizations
Sharing can obviously enable companies to create greater value at lower prices, and to connect to customers in deeper ways – but for an established company it is a risky, strange and unpredictable approach.
